Rooted in shared values
We believe in the life changing power of gardening. Whether it’s improving mental, physical and social health, building confidence, or opening new paths to independence and skills, our work is driven by the belief that gardening and nature can transform lives.
This belief is shared by Vitax—a fourth-generation, family-owned company that has long championed the benefits of gardening. Known for their wide range of premium garden care products, from traditional fertilisers to innovative plant-based feeds, Vitax has supported generations of gardeners while promoting sustainable horticultural practices.
Ben Thomas, CEO of Thrive, says:
“We’re proud to partner with Vitax to deliver our Life Changers programme in Birmingham. As a long-established, family-owned company with a deep commitment to gardening and the environment, Vitax shares many of the values that underpin our work, from promoting wellbeing through nature, to ensuring that gardening is accessible and meaningful to everyone, regardless of background or ability.
With Vitax’s support, we can reach more people in Birmingham who are facing challenges. Together we can help to rebuild confidence, develop new skills, and find renewed purpose through therapeutic gardening. The programme offers practical support in a safe, nurturing environment and can be a crucial step towards greater independence or employment."
Supporting Life Changers in Birmingham
Our Life Changers programme offers a vital lifeline to people living with a life changing illness, injury or long-term health condition or who have experienced a life changing event. With tailored support and hands-on activities in a calming garden setting, participants find a space to grow and regain or maintain a healthy and independent lifestyle, which can contribute to rehabilitation and recovery.
Thanks to Vitax’s generous backing, Thrive will be able to expand this life-changing work in Birmingham, reaching more individuals who need it most.
Anja Gooding, CEO of Vitax, says: “Thrive is a fantastic charity and we are particularly thrilled to be able to support the Life Changers programme in Birmingham.
Gardening has the power to transform lives, and the charity’s focus on therapeutic gardening not only helps to improve mental health but enhances physical wellbeing and fosters a sense of purpose.
We are excited to work with Thrive to witness the positive impact the programme will have on both individuals and local communities, and the far-reaching benefits gardening can bring.”
About Vitax
As a trusted name in horticulture, Vitax has been supporting gardeners for almost a century. The company's wide range of garden care products—crafted with quality, sustainability, and innovation in mind—helps everyone from home gardeners to professionals to nurture beautiful, healthy green spaces.
Vitax is not only passionate about the environment but is committed to making gardening inclusive and accessible for all. Its partnership with Thrive is a natural extension of this ethos, putting therapeutic gardening at the heart of community transformation.
Enjoy a free month of our Cultivating Wellbeing app this January. Reconnect with nature and nurture yourself.
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